Fiber Sales

📊 Performance Overview

Total Ad Spend
$10,524
All Platforms Combined

Total Leads

532

Meta V1 + V2 + Google

Google Impressions

3,910

V1: 2,535 | V2: 1,375

Meta Impressions

381,545

V1: 147,094 | V2: 234,451

Reddit Clicks

128

0.95% CTR

Overall CPL

$19.79

$10,524 / 532 Leads

🔍 Google Ads Performance

Total Spend
$263.47

Impressions

2,535

Conversions

16

Cost / Conv.

$16.47

Campaign	Budget	Impressions	Interactions	Phone Calls	Conv. Rate	Conversions	Cost/Conv.	Cost
Phone Promo \| PMax	$5.00	824	89	6	7.87%	7	$5.44	$38.06
AIA \| PMax #2	$5.00	1,179	178	4	2.25%	4	$6.37	$25.49
Phone Promo \| Search #2	$10.00	286	21	6	19.05%	4	$22.57	$90.28
Phone Promo \| Search \| LEAD FORM	$5.00	73	14	7	7.14%	1	$36.86	$36.86
AIA \| Search \| LEAD FORM	$5.50	173	15	8	0%	0	$0	$72.78
Total		2,535	317	31		16	$16.47	$263.47

Conversion Breakdown

Conversion Type	Conversions
Phone call lead	12
Submit lead form	4
Total	16

🔍 Google Ads V2 (Direct Checkout)

Total Spend
$209.38

Impressions

1,375

Conversions

3

Cost / Conv.

$69.79

Campaign	Budget	Impressions	Interactions	Conv. Rate	Conversions	Cost/Conv.	Cost
Direct Checkout \| ABF \| Search (None)	$5.00	213	10	15%	1.5	$21.22	$31.83
Direct Checkout \| ABF \| Search (Observation)	$5.00	216	9	11.11%	1	$33.88	$33.88
Direct Checkout \| ABF \| Search (None) [Intake]	$5.00	223	11	4.55%	0.5	$72.22	$36.11
Direct Checkout \| ABF \| Search (Observation) [Intake]	$5.00	294	11	0%	0	$0	$37.72
Direct Checkout \| ABF \| Search (Targeting)	$5.00	274	8	0%	0	$0	$35.71
Direct Checkout \| ABF \| Search (Targeting) [Intake]	$5.00	155	7	0%	0	$0	$34.13
Total		1,375	56		3	$69.79	$209.38

Conversion Breakdown

Category	Conversions
Add to cart	2
Purchase	1
Begin checkout	0
Total	3

📱 Meta Ads: Fiber Sales (V1)

Amount Spent
$6,710.43

Impressions

147,094

On-Facebook Leads

373

Cost Per Lead

$17.99

Campaign	Impressions	CTR	Landing Page Views	On-FB Leads	Cost/Lead	Spent
AIA Full AI test	75,996	2.65%	146	135	$23.92	$3,229.63
AIA AI test - 2FA	34,092	2.73%	60	79	$21.91	$1,730.90
INTERNET AIR BUSINESS - Dynamic	23,611	3.10%	65	62	$19.64	$1,217.78
$25 Phone Plan - Leads Campaign V1 - Copy	7,710	5.89%	50	57	$4.66	$265.42
$25 Phone Plan - Leads Campaign V1 - 28+ kids	3,393	6.90%	16	29	$5.27	$152.69
Retargetting AIA	1,383	3.33%	2	7	$11.17	$78.17
$25 Phone Plan - Leads Campaign V1 Account	909	3.63%	2	4	$8.96	$35.84
Total	147,094		341	373	$17.99	$6,710.43

📱 Meta Ads: Fiber Connect (V2)

Amount Spent
$3,200.66

Impressions

234,451

On-Facebook Leads

140

Cost Per Lead

$22.86

Campaign	Impressions	CTR	Link Clicks	On-FB Leads	Cost/Lead	Spent
Internet Air: Traffic V2	132,862	0.59%	804	0	-	$155.24
Phone Promo - Traffic V2	50,205	0.99%	481	0	-	$92.99
CELL PHONE PROMO	29,683	2.81%	586	98	$17.90	$1,754.61
INTERNET AIR BUSINESS V2	19,136	2.32%	277	36	$30.83	$1,109.88
Internet Air: Retargeted	1,306	1.53%	17	2	$22.29	$44.57
$25 Phone Plan - Leads Campaign	1,259	4.69%	40	4	$10.84	$43.37
Total	234,451		2,205	140	$22.86	$3,200.66

🟠 Reddit Ads: Awareness

Amount Spent
$140.47

Impressions

13,527

Clicks

128

CTR

0.95%

Ad Group	Impressions	Clicks	CTR	CPC	Spent
Ad group 1: AIA - Keywords & Interest Groups	1,767	5	0.28%	$1.05	$5.24
Ad group 1: Ground Fiber - Keywords & Interest Groups	1,850	21	1.14%	$1.13	$23.68
Ad group 1: Network Providers - Keywords & Interest Groups	5,695	63	1.11%	$1.11	$69.75
Ad group 2: AIA - Keywords & Communities	1,419	13	0.92%	$1.15	$14.94
Ad group 2: Ground Fiber - Keywords & Communities	514	6	1.17%	$1.06	$6.34
Ad group 2: Network Providers - Keywords & Communities	2,282	20	0.88%	$1.03	$20.52
Total	13,527	128	0.95%	$1.10	$140.47